Three wanted to be part of the conversation around the London Marathon.
Scrollathon enables anybody to get involved in a mobile marathon on a dedicated Instagram account. Fastest person to scroll to the bottom, wins.
I'm too lazy to run the London Marathon, and Three customers probably are, too. So I made a marathon that you can scroll instead of run.
It made more sense at the time.
It's still live if you want a peek at the Instagram account.