A WHITE CHRISTMAS
TK Maxx knew that they needed something beyond a TV ad to make noise at Christmas. So, we stocked the biggest gift at the smallest price. An actual White Christmas, for absolutely nothing.
(and made a TV ad about it)
We stocked 50 free White Christmases in TK Maxx stores all over Europe and online, in the form of a giant 3ft long snow globe. For those who find one, we’ll then show up with snow machines, covering the house, garden, car, playground, school - wherever they choose with ridiculous amounts of snow.
Check out the snow globe. She's a beaut. Andy Gent made them for us, right in the middle of him making all the models for Wes Anderson's latest film. He knew what was more important.